Effects of advertisements in female lifestyle magazines on readers' product-purchasing decisions.
71 p.
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Main Author: | Ng, Aline Yar Hwee. |
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Other Authors: | Fu Wei-Jen, Wayne |
Format: | Theses and Dissertations |
Published: |
2010
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/35700 |
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Institution: | Nanyang Technological University |
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