Impact of scent and ethnicity on intention to donate blood.
An experiment involving the use of an olfactory stimulus and a visual stimulus was conduct to test their effect on influencing the intent of participants to donate blood. Congruence between the two in terms of ethnic distinctiveness was proposed as a possible mechanism through which an interaction e...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2010
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| Online Access: | http://hdl.handle.net/10356/39555 |
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| Institution: | Nanyang Technological University |
| Language: | English |