Impact of scent and ethnicity on intention to donate blood.
An experiment involving the use of an olfactory stimulus and a visual stimulus was conduct to test their effect on influencing the intent of participants to donate blood. Congruence between the two in terms of ethnic distinctiveness was proposed as a possible mechanism through which an interaction e...
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Main Author: | Xie, Mingyin. |
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Other Authors: | Jung Younbo |
Format: | Final Year Project |
Language: | English |
Published: |
2010
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/39555 |
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Institution: | Nanyang Technological University |
Language: | English |
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