Impact of scent and ethnicity on intention to donate blood.

• Main Author: Xie, Mingyin.
• Other Authors: Jung Younbo
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Communication::Audience research
• Online Access: http://hdl.handle.net/10356/39555
• Institution: Nanyang Technological University

An experiment involving the use of an olfactory stimulus and a visual stimulus was conduct to test their effect on influencing the intent of participants to donate blood. Congruence between the two in terms of ethnic distinctiveness was proposed as a possible mechanism through which an interaction e...