Examining the determinants affecting people's intention to use travel social media.

Travel industry plays an important role in affecting the world economy. With the dramatically increasing number of Social Media associated with travel and tourism, having more researches related to Travel Social Media could benefit both travellers and travel operators. The term "Travel Social M...

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Main Author:	Chua, Li Chien.
Other Authors:	Theng Yin Leng
Format:	Theses and Dissertations
Language:	English
Published:	2010
Subjects:	DRNTU::Social sciences::Recreation
Online Access:	http://hdl.handle.net/10356/40801
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Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-40801
record_format	dspace
spelling	sg-ntu-dr.10356-408012019-12-10T14:06:29Z Examining the determinants affecting people's intention to use travel social media. Chua, Li Chien. Theng Yin Leng Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Recreation Travel industry plays an important role in affecting the world economy. With the dramatically increasing number of Social Media associated with travel and tourism, having more researches related to Travel Social Media could benefit both travellers and travel operators. The term "Travel Social Media" is used to describe Social Media related to travel and tourism. In this project, the main objective is to investigate people's intention to use Travel Social Media. Hypotheses related technology acceptance, knowledge sharing, trust and social influence factors were derived and combined to develop a model for studying people's behavioural intention to use Travel Social Media. Data collected from 127 accepted responses was used for analysis. Master of Science (Information Studies) 2010-06-22T03:55:13Z 2010-06-22T03:55:13Z 2010 2010 Thesis http://hdl.handle.net/10356/40801 en Nanyang Technological University 196 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
language	English
topic	DRNTU::Social sciences::Recreation
spellingShingle	DRNTU::Social sciences::Recreation Chua, Li Chien. Examining the determinants affecting people's intention to use travel social media.
description	Travel industry plays an important role in affecting the world economy. With the dramatically increasing number of Social Media associated with travel and tourism, having more researches related to Travel Social Media could benefit both travellers and travel operators. The term "Travel Social Media" is used to describe Social Media related to travel and tourism. In this project, the main objective is to investigate people's intention to use Travel Social Media. Hypotheses related technology acceptance, knowledge sharing, trust and social influence factors were derived and combined to develop a model for studying people's behavioural intention to use Travel Social Media. Data collected from 127 accepted responses was used for analysis.
author2	Theng Yin Leng
author_facet	Theng Yin Leng Chua, Li Chien.
format	Theses and Dissertations
author	Chua, Li Chien.
author_sort	Chua, Li Chien.
title	Examining the determinants affecting people's intention to use travel social media.
title_short	Examining the determinants affecting people's intention to use travel social media.
title_full	Examining the determinants affecting people's intention to use travel social media.
title_fullStr	Examining the determinants affecting people's intention to use travel social media.
title_full_unstemmed	Examining the determinants affecting people's intention to use travel social media.
title_sort	examining the determinants affecting people's intention to use travel social media.
publishDate	2010
url	http://hdl.handle.net/10356/40801
_version_	1681044781866680320

Examining the determinants affecting people's intention to use travel social media.

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