Examining the determinants affecting people's intention to use travel social media.

• Main Author: Chua, Li Chien.
• Other Authors: Theng Yin Leng
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Recreation
• Online Access: http://hdl.handle.net/10356/40801
• Institution: Nanyang Technological University

Travel industry plays an important role in affecting the world economy. With the dramatically increasing number of Social Media associated with travel and tourism, having more researches related to Travel Social Media could benefit both travellers and travel operators. The term "Travel Social M...