Value of game user base to players : estimating the effect of direct network externalities on the demand of massively multiplayer online role-playing games.

• Main Author: Xu, Xue Xin.
• Other Authors: Fu Wei-Jen, Wayne
• Format: Theses and Dissertations
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Mass media::Media effects
• Online Access: http://hdl.handle.net/10356/41863
• Institution: Nanyang Technological University

Massively multiplayer online role-playing games (MMORPGs) have gained increasing popularity around the world. MMORPGs are distinct from traditional video games because they can host large social networks, since the games allow a vast number of players to play and interact with other players simultan...