What motivates your green behavior determines your morality.
Present study showed that motives underlying buying green products (environmental versus economic) mediated the effects of moral licensing. Eighty undergraduates were shown descriptions of products either worded in an environmental or economic perspective. They were then assigned to purchas...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/43720 |
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| Institution: | Nanyang Technological University |
| Language: | English |