What motivates your green behavior determines your morality.
Present study showed that motives underlying buying green products (environmental versus economic) mediated the effects of moral licensing. Eighty undergraduates were shown descriptions of products either worded in an environmental or economic perspective. They were then assigned to purchas...
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| 主要作者: | |
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| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2011
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/43720 |
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