What motivates your green behavior determines your morality.
Present study showed that motives underlying buying green products (environmental versus economic) mediated the effects of moral licensing. Eighty undergraduates were shown descriptions of products either worded in an environmental or economic perspective. They were then assigned to purchas...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/43720 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Present study showed that motives underlying buying green products (environmental versus
economic) mediated the effects of moral licensing. Eighty undergraduates were shown
descriptions of products either worded in an environmental or economic perspective. They
were then assigned to purchase or not purchase these products. Finally, their honesties and
selfishness were measured via a judgment and donation task respectively. Present study
hypothesized an interaction between motives and buying, where the difference in cheating
between both motives in the buying condition was significantly greater than the difference in
the non-buying group. Indeed, it was found that participants cheated more and donated lesser
when they purchased green products under the environmental perspective than when they
purchased green products under the economic perspective. |
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