The impact of green marketing on a consumer's purchase decision.

• المؤلفون الرئيسيون: Ong, Jun Han., Sarin Mohamed Jasela., Shakirah Djuanda.
• مؤلفون آخرون: Chung Tuck Siong
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Business::Marketing::Environmental::Green marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/44009
• المؤسسة: Nanyang Technological University

Recently, green marketing efforts by both firms and non-profit organisations in the form of advertisements, type of products offered, Corporate Social Responsibility (CSR) programmes have been gaining prominence. In this report, we would be looking at various types of green marketing efforts indivi...