The impact of green marketing on a consumer's purchase decision.

• Main Authors: Ong, Jun Han., Sarin Mohamed Jasela., Shakirah Djuanda.
• Other Authors: Chung Tuck Siong
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Environmental::Green marketing
• Online Access: http://hdl.handle.net/10356/44009
• Institution: Nanyang Technological University

Recently, green marketing efforts by both firms and non-profit organisations in the form of advertisements, type of products offered, Corporate Social Responsibility (CSR) programmes have been gaining prominence. In this report, we would be looking at various types of green marketing efforts indivi...