Spin on life

• Main Authors: Wee, Thaddaeus Jun Yan, Chew, Kenneth Zhi Jian, Jang, Sheila Hui Xia
• Other Authors: Augustine Pang
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/44991
• Institution: Nanyang Technological University

This paper presents a marketing campaign undertaken by a group of three final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. It includes the research on brand marketing that steered the direction of the campaign, detailed strategies and...