Spin on life
This paper presents a marketing campaign undertaken by a group of three final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. It includes the research on brand marketing that steered the direction of the campaign, detailed strategies and...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44991 |
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| Institution: | Nanyang Technological University |
| Language: | English |