An assessment of food claims situation and consumers' intention towards food claims usage in Singapore.

Due to the diet-related disease threat, worldwide policy makers have been promoting the usage of food claims to help consumers make more healthy good choices. However, past studies have focused on the West and little is known about the situation in Southeast Asia. In this paper, we seek to exam0ine...

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Main Author: Chao, Jiang.
Other Authors: May Oo Lwin
Format: Theses and Dissertations
Language:English
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10356/46225
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-462252019-12-10T14:21:38Z An assessment of food claims situation and consumers' intention towards food claims usage in Singapore. Chao, Jiang. May Oo Lwin Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Consumer behaviour Due to the diet-related disease threat, worldwide policy makers have been promoting the usage of food claims to help consumers make more healthy good choices. However, past studies have focused on the West and little is known about the situation in Southeast Asia. In this paper, we seek to exam0ine the prevalence of major food claims at supermarkets of Singapore, to find out the typically misleading claims among them, and further investigate factors that predict local consumers’ intention to use food claims in the context of retail food shopping. Our study comprises of two parts: a content analysis of package good labels widely available in Singapore supermarkets and a shop intercept survey based on extended model of Theory of Planned Behaviour (TPB). The results of content analysis suggest the prevalence of various food claims as well as problems; in the survey, we used an extended TPB model to predict consumers’ intention to use food claims. Implications for research and practice are discussed. ​Master of Communication Studies 2011-07-08T01:44:17Z 2011-07-08T01:44:17Z 2010 2010 Thesis http://hdl.handle.net/10356/46225 en Nanyang Technological University 103 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Business::Marketing::Consumer behaviour
spellingShingle DRNTU::Business::Marketing::Consumer behaviour
Chao, Jiang.
An assessment of food claims situation and consumers' intention towards food claims usage in Singapore.
description Due to the diet-related disease threat, worldwide policy makers have been promoting the usage of food claims to help consumers make more healthy good choices. However, past studies have focused on the West and little is known about the situation in Southeast Asia. In this paper, we seek to exam0ine the prevalence of major food claims at supermarkets of Singapore, to find out the typically misleading claims among them, and further investigate factors that predict local consumers’ intention to use food claims in the context of retail food shopping. Our study comprises of two parts: a content analysis of package good labels widely available in Singapore supermarkets and a shop intercept survey based on extended model of Theory of Planned Behaviour (TPB). The results of content analysis suggest the prevalence of various food claims as well as problems; in the survey, we used an extended TPB model to predict consumers’ intention to use food claims. Implications for research and practice are discussed.
author2 May Oo Lwin
author_facet May Oo Lwin
Chao, Jiang.
format Theses and Dissertations
author Chao, Jiang.
author_sort Chao, Jiang.
title An assessment of food claims situation and consumers' intention towards food claims usage in Singapore.
title_short An assessment of food claims situation and consumers' intention towards food claims usage in Singapore.
title_full An assessment of food claims situation and consumers' intention towards food claims usage in Singapore.
title_fullStr An assessment of food claims situation and consumers' intention towards food claims usage in Singapore.
title_full_unstemmed An assessment of food claims situation and consumers' intention towards food claims usage in Singapore.
title_sort assessment of food claims situation and consumers' intention towards food claims usage in singapore.
publishDate 2011
url http://hdl.handle.net/10356/46225
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