An assessment of food claims situation and consumers' intention towards food claims usage in Singapore.

• Main Author: Chao, Jiang.
• Other Authors: May Oo Lwin
• Format: Theses and Dissertations
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/46225
• Institution: Nanyang Technological University

Due to the diet-related disease threat, worldwide policy makers have been promoting the usage of food claims to help consumers make more healthy good choices. However, past studies have focused on the West and little is known about the situation in Southeast Asia. In this paper, we seek to exam0ine...