Moderating effects of similarity on the relationship between CSR efforts and anger felt during a product-harm crisis

• Main Authors: Ang, Hiang Ling, Chia, Zi Yan, Phua, Mei Qi
• Other Authors: Lam Shun Yin
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Management::Crisis management
• Online Access: http://hdl.handle.net/10356/48169
• Institution: Nanyang Technological University

Companies today have branched into Corporate Social Responsibility (CSR) in an attempt to appear ‘responsible’ to consumers but despite much of the documented researches on its benefits, the area of CSR acting as ‘reputation insurance’ in times of product-harm crisis have not been greatly explored....