Moderating effects of similarity on the relationship between CSR efforts and anger felt during a product-harm crisis

• المؤلفون الرئيسيون: Ang, Hiang Ling, Chia, Zi Yan, Phua, Mei Qi
• مؤلفون آخرون: Lam Shun Yin
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Management::Crisis management
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/48169
• المؤسسة: Nanyang Technological University

Companies today have branched into Corporate Social Responsibility (CSR) in an attempt to appear ‘responsible’ to consumers but despite much of the documented researches on its benefits, the area of CSR acting as ‘reputation insurance’ in times of product-harm crisis have not been greatly explored....