An exploratory study on shopper typologies based on architectural styles in Singapore.

• المؤلفون الرئيسيون: Goh, Shun Quan., Toh, Tricia., Tiang, Cheong Long.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/48218

Atmospherics in shopping mall is an important element which is of great interest to researchers and practitioners alike. Nevertheless, few studies have examined the concept of Atmospherics in Singapore. The appropriate employment of Atmospherics is able to differentiate a shopping mall from the homo...