An exploratory study on shopper typologies based on architectural styles in Singapore.

• Main Authors: Goh, Shun Quan., Toh, Tricia., Tiang, Cheong Long.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/48218
• Institution: Nanyang Technological University

Atmospherics in shopping mall is an important element which is of great interest to researchers and practitioners alike. Nevertheless, few studies have examined the concept of Atmospherics in Singapore. The appropriate employment of Atmospherics is able to differentiate a shopping mall from the homo...