Economic motivations of listing on Groupon

Online social coupon websites have been creating a huge buzz in recent years. These online social coupons are similar to traditional coupons; but are purchased online and have an added group-buying effect in which a minimum number of online buyers is required for the transaction to go throu...

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Bibliographic Details
Main Authors:	Cai, Siming, Ho, John Jianwei, Teo, Xu Hao
Other Authors:	School of Humanities and Social Sciences
Format:	Final Year Project
Language:	English
Published:	2012
Subjects:	DRNTU::Social sciences::Economic theory
Online Access:	http://hdl.handle.net/10356/48252
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Institution:	Nanyang Technological University
Language:	English

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Economic motivations of listing on Groupon

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