Economic motivations of listing on Groupon
Online social coupon websites have been creating a huge buzz in recent years. These online social coupons are similar to traditional coupons; but are purchased online and have an added group-buying effect in which a minimum number of online buyers is required for the transaction to go throu...
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Main Authors: | Cai, Siming, Ho, John Jianwei, Teo, Xu Hao |
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Other Authors: | School of Humanities and Social Sciences |
Format: | Final Year Project |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/48252 |
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Institution: | Nanyang Technological University |
Language: | English |
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