"Who wants to be a TV star?" : labor market impact of CEO's media visibility

• Main Authors: Goh, Cai Yun, Gan, David Zheren, Wong, Kenn Kee Wen
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Finance::Corporate governance; DRNTU::Business::Management::Leadership
• Online Access: http://hdl.handle.net/10356/48265
• Institution: Nanyang Technological University

Does media exposure enhance a CEO's career path further down the road? This paper investigates the impact of media visibility on CEO labour market movements. We utilise the Nielsen Company viewership figures on a sample of 10,133 CNBC interviews by 3,735 unique CEO-firm combinations over the 1997~2009 period to identify these CEOs' media visibility. We then track these CEOs' career movements following the interviews. We find that CEOs with greater media exposure stand a better chance of being scouted by larger public firms, and by firms in a different industry compared to CEOs with lesser media exposure.