"Who wants to be a TV star?" : labor market impact of CEO's media visibility

• Main Authors: Goh, Cai Yun, Gan, David Zheren, Wong, Kenn Kee Wen
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Finance::Corporate governance; DRNTU::Business::Management::Leadership
• Online Access: http://hdl.handle.net/10356/48265
• Institution: Nanyang Technological University

Does media exposure enhance a CEO's career path further down the road? This paper investigates the impact of media visibility on CEO labour market movements. We utilise the Nielsen Company viewership figures on a sample of 10,133 CNBC interviews by 3,735 unique CEO-firm combinations over the 19...