Viral marketing
A gender-based viral marketing research project that focuses on determining if females and males have varying levels of tendency to spread video content that uses either the fear appeal or the sadness appeal, based on the emotional response evoked and the intrinsic motivation of a need for af...
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| Format: | Final Year Project |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/10356/48277 |
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| Institution: | Nanyang Technological University |
| Language: | English |
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sg-ntu-dr.10356-482772023-05-19T03:30:06Z Viral marketing Koh, Hwee Ser Choy, Adeline Wai Yu Yan, Eunice Jieying Lam Shun Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior A gender-based viral marketing research project that focuses on determining if females and males have varying levels of tendency to spread video content that uses either the fear appeal or the sadness appeal, based on the emotional response evoked and the intrinsic motivation of a need for affiliation that is subsequently triggered. BUSINESS 2012-04-03T06:06:02Z 2012-04-03T06:06:02Z 2012 Final Year Project (FYP) http://hdl.handle.net/10356/48277 en Nanyang Technological University 62 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Koh, Hwee Ser Choy, Adeline Wai Yu Yan, Eunice Jieying Viral marketing |
| description |
A gender-based viral marketing research project that focuses on determining if females and males have varying levels of tendency to spread video content that uses either the fear appeal or the sadness appeal, based on the emotional response evoked and the
intrinsic motivation of a need for affiliation that is subsequently triggered. |
| author2 |
Lam Shun Yin |
| author_facet |
Lam Shun Yin Koh, Hwee Ser Choy, Adeline Wai Yu Yan, Eunice Jieying |
| format |
Final Year Project |
| author |
Koh, Hwee Ser Choy, Adeline Wai Yu Yan, Eunice Jieying |
| author_sort |
Koh, Hwee Ser |
| title |
Viral marketing |
| title_short |
Viral marketing |
| title_full |
Viral marketing |
| title_fullStr |
Viral marketing |
| title_full_unstemmed |
Viral marketing |
| title_sort |
viral marketing |
| publishDate |
2012 |
| url |
http://hdl.handle.net/10356/48277 |
| _version_ |
1770564977128636416 |