Effect of sales restrictions on impulse buying : a study of local blogshops

• Main Authors: Deng, Yiling, Kusumo, Michell, Tan, Wen Qi
• Other Authors: Ng Sok Ling, Sharon
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/48318
• Institution: Nanyang Technological University

This paper explores the effect of sales restrictions on impulse buying behaviour in the context of Singaporean blogshops, a local phenomenon taking root in the new millennium. It seeks to ascertain new insights stemming from past related research, and further explore the area of study that surrounds...