Social capital and humanitarian consumption : thou shalt giveth to receiveth!

• Main Author: Nurul Fitrah Abd Rashid.
• Other Authors: Sulfikar Amir
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Social sciences::Sociology; DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/48338
• Institution: Nanyang Technological University

The phenomena of humanitarian consumption - consuming goods and services that contribute to a humanitarian cause - has been gaining momentum with organizations and commercial businesses, leveraging on humanism to attain their desired objectives. Why then do people engage in humanitarian consumption...