Social capital and humanitarian consumption : thou shalt giveth to receiveth!
The phenomena of humanitarian consumption - consuming goods and services that contribute to a humanitarian cause - has been gaining momentum with organizations and commercial businesses, leveraging on humanism to attain their desired objectives. Why then do people engage in humanitarian consumption...
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Main Author: | Nurul Fitrah Abd Rashid. |
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Other Authors: | Sulfikar Amir |
Format: | Final Year Project |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/48338 |
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Institution: | Nanyang Technological University |
Language: | English |
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