Safeguarding e-commerce against advisor cheating behaviors : towards more robust trust models for handling unfair ratings

• Main Author: Zhang, Lizi
• Other Authors: Ng Wee Keong
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Engineering::Computer science and engineering::Computing methodologies::Artificial intelligence
• Online Access: http://hdl.handle.net/10356/49138
• Institution: Nanyang Technological University

In electronic marketplaces, after each transaction buyers will rate the products provided by the sellers. To decide the most trustworthy sellers to transact with, buyers rely on trust models to leverage these ratings to evaluate the reputation of sellers. Although the high effectiveness of different...