Safeguarding e-commerce against advisor cheating behaviors : towards more robust trust models for handling unfair ratings

In electronic marketplaces, after each transaction buyers will rate the products provided by the sellers. To decide the most trustworthy sellers to transact with, buyers rely on trust models to leverage these ratings to evaluate the reputation of sellers. Although the high effectiveness of different...

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Bibliographic Details
Main Author: Zhang, Lizi
Other Authors: Ng Wee Keong
Format: Final Year Project
Language:English
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10356/49138
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Institution: Nanyang Technological University
Language: English
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