从中国中小学生的游学市场现状, 探讨新加坡教育旅游业的发展问题 = Analysis on the development problems of Singapore's educational tourism industry : perspectives from China's primary and secondary student's educational tourism market
可以预测,今后10~20年里世界旅游业发展新趋势、新特点中,旅游市场进一步细化分化是未来主要的发展趋势。未来旅游者的旅游目的越来越个性化,旅游机构也越来越重视从更深层次开发人们的旅游消费需求,除了传统的观光旅游、度假旅游和商务旅游这三大主导项目和产品外,特殊旅游、专题旅游更有发展潜力。目前特色突出的旅游细分化市场也促成了教育旅游的蓬勃发展。 广义的教育旅游指是:把教育与旅游配合在一起,包括教育交流、访问、考察、培训、会议、夏(冬)令营、文化/艺术/科普主题活动等,涵盖的...
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Main Author: | 王晓盛 Wang, Xiaosheng |
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Other Authors: | Tan Kong Yam |
Format: | Theses and Dissertations |
Language: | Chinese |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/51115 |
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Institution: | Nanyang Technological University |
Language: | Chinese |
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