A study on women’s sports participation in Singapore

• Main Authors: Foo, Ming Qin, Ang, Michelle, Tan, Zhijian
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Management::Planning
• Online Access: http://hdl.handle.net/10356/51546
• Institution: Nanyang Technological University

With an increasing trend of women sports participation in Singapore, and as ESG leaves being the organizer of the Great Eastern Women 10K marathon (GE10K), this research sets out to explore the potential of organizing a new women-only sports event in Singapore. The research provides ESG with insight...