Analysis on the gift buying behaviour of Singaporeans
Gift giving is a perennial activity. It serves a vital role in creating and maintaining social relationships. It is with this understanding that the authors decide to embark on a study into the gift industry of Singapore. The main thrust of this report is to uncover: 1) The social dimension (consume...
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sg-ntu-dr.10356-515982023-05-19T05:44:55Z Analysis on the gift buying behaviour of Singaporeans Cham, Vivien Pei See Ng, Sherie Chern Nee Tham, Raphael Kim Leong Wan Chew Yoong Nanyang Business School DRNTU::Business Gift giving is a perennial activity. It serves a vital role in creating and maintaining social relationships. It is with this understanding that the authors decide to embark on a study into the gift industry of Singapore. The main thrust of this report is to uncover: 1) The social dimension (consumer buying behaviour) of the gifts industry, 2) The potential of direct marketing in the gift industry, 3) Marketing strategies for a newcomer in this industry. BUSINESS 2013-04-05T07:09:13Z 2013-04-05T07:09:13Z 1996 1996 Final Year Project (FYP) http://hdl.handle.net/10356/51598 en Nanyang Technological University 146 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Cham, Vivien Pei See Ng, Sherie Chern Nee Tham, Raphael Kim Leong Analysis on the gift buying behaviour of Singaporeans |
| description |
Gift giving is a perennial activity. It serves a vital role in creating and maintaining social relationships. It is with this understanding that the authors decide to embark on a study into the gift industry of Singapore. The main thrust of this report is to uncover: 1) The social dimension (consumer buying behaviour) of the gifts industry, 2) The potential of direct marketing in the gift industry, 3) Marketing strategies for a newcomer in this industry. |
| author2 |
Wan Chew Yoong |
| author_facet |
Wan Chew Yoong Cham, Vivien Pei See Ng, Sherie Chern Nee Tham, Raphael Kim Leong |
| format |
Final Year Project |
| author |
Cham, Vivien Pei See Ng, Sherie Chern Nee Tham, Raphael Kim Leong |
| author_sort |
Cham, Vivien Pei See |
| title |
Analysis on the gift buying behaviour of Singaporeans |
| title_short |
Analysis on the gift buying behaviour of Singaporeans |
| title_full |
Analysis on the gift buying behaviour of Singaporeans |
| title_fullStr |
Analysis on the gift buying behaviour of Singaporeans |
| title_full_unstemmed |
Analysis on the gift buying behaviour of Singaporeans |
| title_sort |
analysis on the gift buying behaviour of singaporeans |
| publishDate |
2013 |
| url |
http://hdl.handle.net/10356/51598 |
| _version_ |
1770565051139227648 |