Analysis on the gift buying behaviour of Singaporeans

• Main Authors: Cham, Vivien Pei See, Ng, Sherie Chern Nee, Tham, Raphael Kim Leong
• Other Authors: Wan Chew Yoong
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/51598
• Institution: Nanyang Technological University

Gift giving is a perennial activity. It serves a vital role in creating and maintaining social relationships. It is with this understanding that the authors decide to embark on a study into the gift industry of Singapore. The main thrust of this report is to uncover: 1) The social dimension (consume...