Analysis on the gift buying behaviour of Singaporeans

Gift giving is a perennial activity. It serves a vital role in creating and maintaining social relationships. It is with this understanding that the authors decide to embark on a study into the gift industry of Singapore. The main thrust of this report is to uncover: 1) The social dimension (consume...

Full description

Saved in:
Bibliographic Details
Main Authors: Cham, Vivien Pei See, Ng, Sherie Chern Nee, Tham, Raphael Kim Leong
Other Authors: Wan Chew Yoong
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51598
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English