The ‘social’ in online shopping : an exploratory study of Singaporean women and the social effects of shopping on deal websites.
The social effects in relation to online shopping are explored through a sample of 20 Singaporean females who had previously used online shopping websites. Due to the fact that there are countless categories of online shopping websites, for the purpose of this essay, the focus is solely on deal-of-t...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
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| Online Access: | http://hdl.handle.net/10356/51642 |
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| Institution: | Nanyang Technological University |
| Language: | English |