Cognitive heuristics "Length is Strength".

As a result of the many regulations pertaining to nutrition labeling, much interest has been sparked off about how this information will benefit consumers. It has also been found out that consumers view the quantity of information provided as a simplifying cue to enable them to make evaluations espe...

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Bibliographic Details
Main Authors: Chua, Hui Kiang., Lee, Vanessa Hui Cher., Tan, Cheng Ling.
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51903
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Institution: Nanyang Technological University
Language: English
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