Cognitive heuristics "Length is Strength".

• Main Authors: Chua, Hui Kiang., Lee, Vanessa Hui Cher., Tan, Cheng Ling.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/51903
• Institution: Nanyang Technological University

As a result of the many regulations pertaining to nutrition labeling, much interest has been sparked off about how this information will benefit consumers. It has also been found out that consumers view the quantity of information provided as a simplifying cue to enable them to make evaluations espe...