Exercise or else : how goal framing and language tone affect exergame messaging via psychological reactance.

• Main Authors: Subramaniam, Aneesha., Chong, Kai Jie., Kulasakeran, Santhiya., Zhao, Boshu.
• Other Authors: May Oo Lwin
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models
• Online Access: http://hdl.handle.net/10356/52579
• Institution: Nanyang Technological University

Obesity rates amongst youths and adolescents is on an upward trajectory, prompting calls by academics and policymakers to implement media and school-based interventions. Recent advances in intervention programming revolve around exercise-based video games, or exergames. These games have been shown t...