Youth hawkerprise campaign

• المؤلفون الرئيسيون: Aw, Wendy Wen Ting, Cheng, Mark Chun Yeong, Chew, Eunice Yixian, Tan, Li Shan
• مؤلفون آخرون: Mak Ka Ying Angela
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns,
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/52590

This paper presents the Youth Hawkerprise Campaign, the first-ever communication campaign in Singapore to encourage youths to join the hawker trade, organised by four final year students from the Wee Kim Wee School of Communication and Information. Targeted at youths aged 17-35, this campaign aims t...