Youth hawkerprise campaign

This paper presents the Youth Hawkerprise Campaign, the first-ever communication campaign in Singapore to encourage youths to join the hawker trade, organised by four final year students from the Wee Kim Wee School of Communication and Information. Targeted at youths aged 17-35, this campaign aims t...

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Bibliographic Details
Main Authors: Aw, Wendy Wen Ting, Cheng, Mark Chun Yeong, Chew, Eunice Yixian, Tan, Li Shan
Other Authors: Mak Ka Ying Angela
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/52590
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Institution: Nanyang Technological University
Language: English
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