Intellectual property - look-alike packaging and marketing.
The objective of our study is to help the marketer of new products by determining the extent to which similarities in product packaging are allowed without infringing intellectual property rights prescribed by Singapore statutes and the common law.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/53094 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | The objective of our study is to help the marketer of new products by determining the extent to which similarities in product packaging are allowed without infringing intellectual property rights prescribed by Singapore statutes and the common law. |
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