Overcoming cultural barriers to capture a market

China has gone through an amazing growth spurt over the past 30 years, and with a population of 1.3 billion people, it represents a vast potential market for businesses the world over. Yet, to foreigners, China is Beijing, Shanghai, Guangzhou, Shenzhen, and Hong Kong. In the past, China’s growth has...

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Main Authors: Dominic Michael Stoeckler, Kishan Golyan, Miao, Xin, Samir Mowla
Other Authors: Wu Yuan
Format: Theses and Dissertations
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/53496
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-534962024-01-12T10:32:26Z Overcoming cultural barriers to capture a market Dominic Michael Stoeckler Kishan Golyan Miao, Xin Samir Mowla Wu Yuan Nanyang Business School DRNTU::Business China has gone through an amazing growth spurt over the past 30 years, and with a population of 1.3 billion people, it represents a vast potential market for businesses the world over. Yet, to foreigners, China is Beijing, Shanghai, Guangzhou, Shenzhen, and Hong Kong. In the past, China’s growth has been focused in the coastal cities. Yet, today, this focus is moving inland towards the central plains. As this new wave of growth occurs, and cities and provinces within the central plains look to attract foreign investment to their areas, one tool in some cities’ arsenals is a convention and exhibition center. Such an asset can be used to entice industries to put one foot in the door, by hosting conventions and exhibitions within the city and using the opportunity to show off the value such a city or province can bring to a particular company or industry. Master of Business Administration 2013-06-04T06:18:07Z 2013-06-04T06:18:07Z 2012 2012 Thesis http://hdl.handle.net/10356/53496 en 71 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Dominic Michael Stoeckler
Kishan Golyan
Miao, Xin
Samir Mowla
Overcoming cultural barriers to capture a market
description China has gone through an amazing growth spurt over the past 30 years, and with a population of 1.3 billion people, it represents a vast potential market for businesses the world over. Yet, to foreigners, China is Beijing, Shanghai, Guangzhou, Shenzhen, and Hong Kong. In the past, China’s growth has been focused in the coastal cities. Yet, today, this focus is moving inland towards the central plains. As this new wave of growth occurs, and cities and provinces within the central plains look to attract foreign investment to their areas, one tool in some cities’ arsenals is a convention and exhibition center. Such an asset can be used to entice industries to put one foot in the door, by hosting conventions and exhibitions within the city and using the opportunity to show off the value such a city or province can bring to a particular company or industry.
author2 Wu Yuan
author_facet Wu Yuan
Dominic Michael Stoeckler
Kishan Golyan
Miao, Xin
Samir Mowla
format Theses and Dissertations
author Dominic Michael Stoeckler
Kishan Golyan
Miao, Xin
Samir Mowla
author_sort Dominic Michael Stoeckler
title Overcoming cultural barriers to capture a market
title_short Overcoming cultural barriers to capture a market
title_full Overcoming cultural barriers to capture a market
title_fullStr Overcoming cultural barriers to capture a market
title_full_unstemmed Overcoming cultural barriers to capture a market
title_sort overcoming cultural barriers to capture a market
publishDate 2013
url http://hdl.handle.net/10356/53496
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