Overcoming cultural barriers to capture a market
China has gone through an amazing growth spurt over the past 30 years, and with a population of 1.3 billion people, it represents a vast potential market for businesses the world over. Yet, to foreigners, China is Beijing, Shanghai, Guangzhou, Shenzhen, and Hong Kong. In the past, China’s growth has...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/53496 |
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| Institution: | Nanyang Technological University |
| Language: | English |