Overcoming cultural barriers to capture a market

• Main Authors: Dominic Michael Stoeckler, Kishan Golyan, Miao, Xin, Samir Mowla
• Other Authors: Wu Yuan
• Format: Theses and Dissertations
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/53496
• Institution: Nanyang Technological University

China has gone through an amazing growth spurt over the past 30 years, and with a population of 1.3 billion people, it represents a vast potential market for businesses the world over. Yet, to foreigners, China is Beijing, Shanghai, Guangzhou, Shenzhen, and Hong Kong. In the past, China’s growth has...