A study on the consumers' perception of stockmart

The increasingly competitive retail sector in Singapore has prompted retailers to become interested on consumers’ perception of stores and products. It is believed that this perception can affect consumer buying behaviour, and eventually, affect the retailers’ business.

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Bibliographic Details
Main Authors: Ho, Siew Lan, Lee, Wai Leng, Ng, Ai Gek
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55504
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-55504
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spelling sg-ntu-dr.10356-555042023-05-19T06:16:16Z A study on the consumers' perception of stockmart Ho, Siew Lan Lee, Wai Leng Ng, Ai Gek Nanyang Business School Angela Tan DRNTU::Business::Marketing The increasingly competitive retail sector in Singapore has prompted retailers to become interested on consumers’ perception of stores and products. It is believed that this perception can affect consumer buying behaviour, and eventually, affect the retailers’ business. BUSINESS 2014-03-11T06:19:20Z 2014-03-11T06:19:20Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/55504 en Nanyang Technological University 99 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Ho, Siew Lan
Lee, Wai Leng
Ng, Ai Gek
A study on the consumers' perception of stockmart
description The increasingly competitive retail sector in Singapore has prompted retailers to become interested on consumers’ perception of stores and products. It is believed that this perception can affect consumer buying behaviour, and eventually, affect the retailers’ business.
author2 Nanyang Business School
author_facet Nanyang Business School
Ho, Siew Lan
Lee, Wai Leng
Ng, Ai Gek
format Final Year Project
author Ho, Siew Lan
Lee, Wai Leng
Ng, Ai Gek
author_sort Ho, Siew Lan
title A study on the consumers' perception of stockmart
title_short A study on the consumers' perception of stockmart
title_full A study on the consumers' perception of stockmart
title_fullStr A study on the consumers' perception of stockmart
title_full_unstemmed A study on the consumers' perception of stockmart
title_sort study on the consumers' perception of stockmart
publishDate 2014
url http://hdl.handle.net/10356/55504
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