A study on the consumers' perception of stockmart
The increasingly competitive retail sector in Singapore has prompted retailers to become interested on consumers’ perception of stores and products. It is believed that this perception can affect consumer buying behaviour, and eventually, affect the retailers’ business.
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Language: | English |
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2014
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Online Access: | http://hdl.handle.net/10356/55504 |
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Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-555042023-05-19T06:16:16Z A study on the consumers' perception of stockmart Ho, Siew Lan Lee, Wai Leng Ng, Ai Gek Nanyang Business School Angela Tan DRNTU::Business::Marketing The increasingly competitive retail sector in Singapore has prompted retailers to become interested on consumers’ perception of stores and products. It is believed that this perception can affect consumer buying behaviour, and eventually, affect the retailers’ business. BUSINESS 2014-03-11T06:19:20Z 2014-03-11T06:19:20Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/55504 en Nanyang Technological University 99 p. application/pdf |
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DRNTU::Business::Marketing Ho, Siew Lan Lee, Wai Leng Ng, Ai Gek A study on the consumers' perception of stockmart |
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The increasingly competitive retail sector in Singapore has prompted retailers to become interested on consumers’ perception of stores and products. It is believed that this perception can affect consumer buying behaviour, and eventually, affect the retailers’ business. |
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Nanyang Business School |
author_facet |
Nanyang Business School Ho, Siew Lan Lee, Wai Leng Ng, Ai Gek |
format |
Final Year Project |
author |
Ho, Siew Lan Lee, Wai Leng Ng, Ai Gek |
author_sort |
Ho, Siew Lan |
title |
A study on the consumers' perception of stockmart |
title_short |
A study on the consumers' perception of stockmart |
title_full |
A study on the consumers' perception of stockmart |
title_fullStr |
A study on the consumers' perception of stockmart |
title_full_unstemmed |
A study on the consumers' perception of stockmart |
title_sort |
study on the consumers' perception of stockmart |
publishDate |
2014 |
url |
http://hdl.handle.net/10356/55504 |
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1770567473220812800 |