A study on the consumers' perception of stockmart

• Main Authors: Ho, Siew Lan, Lee, Wai Leng, Ng, Ai Gek
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/55504
• Institution: Nanyang Technological University

The increasingly competitive retail sector in Singapore has prompted retailers to become interested on consumers’ perception of stores and products. It is believed that this perception can affect consumer buying behaviour, and eventually, affect the retailers’ business.