A study of the factors affecting consumers' choice of a casual dining western restaurant
100 p.
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| Format: | Final Year Project |
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2014
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| Online Access: | http://hdl.handle.net/10356/57548 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-575482023-05-19T06:16:18Z A study of the factors affecting consumers' choice of a casual dining western restaurant Chin Li Theng, Kuek Ngee Pei, Ng Yiang Ngee Goh Chye Tee Nanyang Business School DRNTU::Business::Marketing::Consumer behavior 100 p. With more people eating out, demand for restaurant food has increased in recent years. In line with this trend, the team decided to conduct a study on factors affecting consumers' choice of a casual dining western restaurant. The factors under study are service, ambience, food, price and other miscellaneous factors. ACCOUNTANCY 2014-04-07T10:46:48Z 2014-04-07T10:46:48Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57548 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Chin Li Theng, Kuek Ngee Pei, Ng Yiang Ngee A study of the factors affecting consumers' choice of a casual dining western restaurant |
| description |
100 p. |
| author2 |
Goh Chye Tee |
| author_facet |
Goh Chye Tee Chin Li Theng, Kuek Ngee Pei, Ng Yiang Ngee |
| format |
Final Year Project |
| author |
Chin Li Theng, Kuek Ngee Pei, Ng Yiang Ngee |
| author_sort |
Chin Li Theng, Kuek Ngee Pei, Ng Yiang Ngee |
| title |
A study of the factors affecting consumers' choice of a casual dining western restaurant |
| title_short |
A study of the factors affecting consumers' choice of a casual dining western restaurant |
| title_full |
A study of the factors affecting consumers' choice of a casual dining western restaurant |
| title_fullStr |
A study of the factors affecting consumers' choice of a casual dining western restaurant |
| title_full_unstemmed |
A study of the factors affecting consumers' choice of a casual dining western restaurant |
| title_sort |
study of the factors affecting consumers' choice of a casual dining western restaurant |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57548 |
| _version_ |
1770567543798366208 |