Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain.

154 p.

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Bibliographic Details
Main Author:	Goh Chin Leng, Ng Kong Heng Ronnie, Tiu Ban Keng
Other Authors:	Hooi Den Huan
Format:	Final Year Project
Published:	2014
Subjects:	DRNTU::Business::Marketing::Communication
Online Access:	http://hdl.handle.net/10356/57645
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-57645
record_format	dspace
spelling	sg-ntu-dr.10356-576452023-05-19T06:16:14Z Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain. Goh Chin Leng, Ng Kong Heng Ronnie, Tiu Ban Keng Hooi Den Huan Nanyang Business School DRNTU::Business::Marketing::Communication 154 p. This exploratory study hinges upon one fundamental truth, the Singaporeans' love for travel. The driving force behind many marketing programs of tourism related industries seek to understand the needs and characteristics of this group so that they can market effectively. ACCOUNTANCY 2014-04-07T10:52:37Z 2014-04-07T10:52:37Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57645 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Communication
spellingShingle	DRNTU::Business::Marketing::Communication Goh Chin Leng, Ng Kong Heng Ronnie, Tiu Ban Keng Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain.
description	154 p.
author2	Hooi Den Huan
author_facet	Hooi Den Huan Goh Chin Leng, Ng Kong Heng Ronnie, Tiu Ban Keng
format	Final Year Project
author	Goh Chin Leng, Ng Kong Heng Ronnie, Tiu Ban Keng
author_sort	Goh Chin Leng, Ng Kong Heng Ronnie, Tiu Ban Keng
title	Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain.
title_short	Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain.
title_full	Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain.
title_fullStr	Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain.
title_full_unstemmed	Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain.
title_sort	marketing communication program: targeting a niche market segment by a five star hotel - the hyatt chain.
publishDate	2014
url	http://hdl.handle.net/10356/57645
_version_	1770563516613263360

Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain.

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