Marketing communication program: Targeting a niche market segment by a five star hotel - The Hyatt chain.

• Main Author: Goh Chin Leng, Ng Kong Heng Ronnie, Tiu Ban Keng
• Other Authors: Hooi Den Huan
• Format: Final Year Project
• Published: 2014
• Subjects: DRNTU::Business::Marketing::Communication
• Online Access: http://hdl.handle.net/10356/57645
• Institution: Nanyang Technological University

154 p.